Viavia is an in-house project created by Modaliti members Beginning with the simple and broad idea of providing high quality, innovative products for people on the go, we formed a visual brand identity, identified a target audience, and began conceptualizing and designing products. Among these is the water-resistant, silicone transit pouch, which raised $42,548 from 733 backers on Kickstarter, garnering attention from across the globe for its clean design and clever functionality. The strong focus on design has garnered a loyal following and laid a solid groundwork for growing viavia into a market leader.

In addition to branding, product design, and sourcing/manufacturing, we created a marketing campaign to raise awareness of our product, including photography, video, and social media and blog outreach, resulting in over 700 backers on Kickstarter and Indiegogo.